ABOUT
I’m JC Ferrer, a creative leader with a background in art direction and design, and experience across automotive, beauty, CPG, entertainment, finance, QSR, sports, telecom, and wellness.
I’m drawn to ideas with a point of view, the kind that can become a campaign, a visual system, a social behavior, a digital experience, or a brand people love.
My work is guided by culture, craft, humor, and human insight, balancing the big strategic thought with the smallest design detail. Born in Puerto Rico and based in New York City, I find inspiration in internet rabbit holes, street level observations, and the ways people connect.
Outside of work, I’m usually mentoring younger creatives, saving things I’ll probably reference later, or dancing the night away.
For the full story, minus the dancing, you can find me on LinkedIn.
CAPABILITIES
15+ years shaping ideas across markets, categories, disciplines, and languages, backed by a Creative Direction certification from ELVTR and a Creative MBA from Cannes Lions.
Defining and curating the visual language of ideas across media.
Guiding talent and shaping teams to deliver their best work.
Building long-term relationships that drive business growth.
BRAND EXPERIENCE
WHAT PEOPLE SAY
“JC combines strategic thinking with high creative standards.”
Agnes Topor
Creative Director
Ogilvy
“JC has a sharp creative mind and ideas that align with priorities.”
Gregg Weiss
VP of Social Media
Mastercard
“JC is visionary, organized, steadfast, confident, and not afraid to lead.”
Anastasia Savvina
Creative Partner
Ogilvy
“JC shows exceptional aptitude for modern creative direction.”
Ari Halper
Global ECD
R/GA